Introduced by retailer Fraser Ross in 2000 as a single boutique store, Kitson has been instrumental in shaping Robertson Boulevard into the world-renowned shopping destination that it is today. Since its opening, the store has been making headlines as much for its whimsical and unique collections of designer apparel, as for its star studded clientele.
The boutique's merchandise is regularly seen in leading fashion and lifestyle publications and is cited by many of these sources as the shopping destination for the latest must-haves.
The retail environment is dictated by popular culture: a place where trends are born and celebrity shoppers fuel the buzz. Where fashion and lifestyle statements come hand-in-hand, packaged in those infamous semi-opaque Kitson light blue shopping bags.
February 2008 saw the successful launch of Kitson branded apparel as Creative Brands Group signed Gerard Guez of Seven Licensing as the exclusive licensee. The branded apparel capitalizes on the widespread recognition of the Kitson name and its association with the latest, the hippest, and the most sought-after fashion buzz.
The line is aimed at contemporary young shoppers who are increasingly conscious of pop-culture icons and trends, and consequently aspire to replicate celebrity shopping experiences.
Kitson LA branded apparel offers the shopping excitement of the Robertson Blvd. phenomenon to consumers all over the world. The brand reflects the spirit of Young Hollywood - confident, playful and fashion forward.
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